Boost your occupancy levels

by effectively targeting

Chinese visitors

Dear Accommodation Provider,

Three reasons why you should take the Chinese visitor market seriously:

• Domestically, according to the 2006 Census, the Chinese population in NZ was 147,567. It is projected that the NZ Chinese population will nearly double, reaching 278,535 by 2026
• China has become NZ’s fourth largest tourism market surpassing Japan in February 2008. In the year ended December 2007 there were a total of 120,804 visitors from China, 112,398 by 31 December 2008, and 79,505 by 31 October 2009.
• There are also over half a million Chinese living across the Tasman.

How would it make you feel if we can help you attract more Chinese visitors to boost your occupancy levels?

In the past year, we have built a site – www.kiwidragon.com with content so rich that it has been selectively used/copied/quoted by many Chinese websites around the world. We have even dedicated a page called Accommodation Etiquette, encouraging the Chinese to “Do what the Kiwis do when in Aotearoa”. Our keywords of “NZ Accommodation Guide” and “NZ Travel Guide” in the Chinese language have a top 4 search engine ranking in Google (both .com and .co.nz). Our goal is to help Chinese holiday makers in NZ conveniently and easily make accommodation bookings online in their own language. With a few clicks of a mouse, your would-be Chinese customers can make an accommodation booking in real time via the Vianet booking system seamlessly embedded in your professional Chinese web page on kiwidragon.com.

www.kiwidragon.com is now receiving over 10,000 hits (viewed traffic) and close to 1,000 unique visitors per month. Over half of the traffic have landed on our accommodation pages featuring accommodation providers listed on our site.

Here are some immediate benefits you will enjoy in both the short and long term by featuring on kiwidragon.com:

• Secure and grow your share of a lucrative and growing niche market you are unable to target otherwise.
• Advertising and marketing activities promoting your business by kiwidragon.com, this includes a mix of traditional media advertising and online marketing in the Chinese speaking world.
• Avoid wasting money advertising with other Chinese media who are not targeting ‘qualified’ Chinese visitors.
• Avoid time consuming and frustrating communications with potential Chinese customers.
• Free link (Chinese characters or image containing Chinese characters) on your website to your page on kiwidragon.com if you wish (Please click here and then click the flags for an example).
• Guaranteed high quality translation so your potential customers will never get lost in translation.
• Free expert advice on ethnic marketing when targeting Chinese visitors. Priceless.

Here is a special offer from Kiwidragon to target and attract the Chinese market to your business:

• For an initial one-off investment of $199 +GST we will translate information on your website and effectively display it on one Kiwidragon web page, with your best selling points. The one-off investment is to compensate the time spent by our professional translators who charge $75 +GST per 100 English words translated.  Any number of words beyond 270 translated will be fully subsidised by us. Here is another example of how NZ accommodation operators look in Chinese.
• Take up the above offer by 31st January 2010 and we will waive the $50 + GST annual hosting fee.

Still not convinced? Here comes our unconditional guarantee to minimise your risk:

• If we do not generate a booking for you in the first year, we guarantee to waive next year’s hosting fee of $50 +GST.

What have you got to lose? We are not here to lose money. Why should you?? We must help you make money first before we can recoup our investment through the booking commission we share with Vianet.

To take advantage of this opportunity and the growing Chinese market simply email your acceptance of the offer to count.me.in@kiwidragon.com. Following this we will make contact with you to confirm details and ensure the translation process and listing creation is completed hassle free.

If you have any questions regarding this opportunity, please feel free to contact me on 09 577 2029 or 027 321 7678.

Best regards,

George Gao
Business Development Manager
kiwidragon.com